BYDE — SMART CLOSET FOR MEN
Privacy Policy
Effective Date: May 8, 2025 | Last Updated: October 1, 2026
Developed by Eighteen1 Studios, represented by Raphael Pappalardo
1. INTRODUCTION
Welcome to Byde — Smart Closet for Men ("Byde", "the App", "we", "us", or "our").
Byde is developed and operated by Eighteen1 Studios, represented by Raphael Pappalardo.
We are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains what information we collect, how we use it, with whom we share it, and what rights you have regarding your data.
By downloading and using the App, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the App.
2. DATA CONTROLLER
The data controller responsible for your personal data is:
Eighteen1 Studios
Represented by: Raphael Pappalardo
Website: https://bydeapp.de
Contact for privacy matters: eighteen1.studios@gmail.com | contact@bydeapp.de
3. DATA WE COLLECT
We collect only the data necessary to provide our services.
3.1 Account Data
• Email address — used for account creation, authentication, and service-related communications. If you sign in with Google or Apple, we receive the email address that provider shares with us.
• Display name — only if you choose to set one.
• Sign-in provider (email, Google, or Apple) and your account identifier.
3.2 Wardrobe & User-Generated Content
• Photos of clothing items you take with the camera or choose from your photo library, and images you save as part of your closet.
• Wardrobe metadata (for example garment categories, colors, tags, and outfit combinations) that you enter or that is inferred from your uploads.
• Style preferences and other profile details you provide so we can recommend outfits.
3.3 Location
If you allow location access, we collect your device location, including precise location, to request a local weather forecast for outfit suggestions. You can decline this permission and still use the App.
We send those coordinates to our weather providers (Open-Meteo, and wttr.in if the primary forecast fails). A latitude hint may also be included in an outfit-generation request to our AI providers when a live forecast is not available.
We do not keep a location history on our servers.
3.4 Notifications
If you allow notifications, we store a push token for your device, along with platform (iOS or Android), app version, locale, and the time the token was last seen. We also store your timezone and notification preferences so we can send trip reminders and occasional product reminders (for example, a prompt to plan an outfit). You can turn these notifications off in the App or in your device settings.
We do not send marketing email without your consent.
3.5 Subscriptions
Paid plans are billed by Apple (App Store) or Google (Google Play). We do not collect your card number or full payment details. Our subscription provider, RevenueCat, receives an app user id and subscription status so we can tell whether Premium is active.
3.6 Analytics
We use Firebase Analytics to understand how the App is used. This includes screens you open and features you use (for example, adding an item or generating an outfit). These events are associated with your account identifier. We do not use the Android advertising ID, and we do not sell this data.
We do not collect your phone number or physical address.
4. LEGAL BASIS FOR PROCESSING (GDPR)
For users in the European Economic Area (EEA), United Kingdom, and other jurisdictions with similar laws, our legal bases for processing your personal data are:
• Performance of a contract — processing your account data, wardrobe, and the location you allow us to use is necessary to provide the App's core features, including weather-aware outfit suggestions.
• Legitimate interests — product analytics linked to your account identifier help us understand which features work and fix problems. You can object to this processing by contacting us.
• Consent — location and notifications are used only after you grant the system permission. You can withdraw that permission in your device settings or in the App.
5. HOW WE USE YOUR DATA
We use your data exclusively to operate and improve Byde. Specifically:
• Account management: Creating, authenticating, and maintaining your account.
• Core app functionality: Storing and displaying your wardrobe, generating outfit suggestions, and enabling smart closet features.
• Weather: Using your location, when you allow it, to fetch a local forecast.
• AI-powered features: Processing your wardrobe images and related closet data through AI models to classify items and generate outfit recommendations.
• Subscriptions: Checking whether a Premium plan is active.
• App improvement: Reviewing product analytics tied to your account identifier to fix bugs and understand which features are used.
• Communications: Sending trip reminders and product reminders you have allowed, and essential messages about your account. We do not send marketing emails without your explicit consent.
6. ARTIFICIAL INTELLIGENCE SERVICES
Byde uses AI models to power its smart closet and outfit recommendation features.
We work with the following AI providers:
6.1 OpenAI (deployed via Microsoft Azure)
We use OpenAI models deployed through Microsoft Azure's infrastructure. Your wardrobe images and related data may be processed by these models to generate styling recommendations.
6.2 DeepSeek (deployed via Microsoft Azure and DeepSeek API)
We also use DeepSeek models, accessed both through Microsoft Azure and the DeepSeek API directly, to power additional AI features within the App.
Both Microsoft Azure and DeepSeek act as data processors on our behalf and are contractually bound to process your data only according to our instructions and applicable data protection laws. We have Data Processing Agreements (DPAs) in place with these providers.
Your data is not used by these providers to train their general AI models without your explicit consent.
7. FIREBASE (GOOGLE) — AUTHENTICATION & STORAGE
We use Google Firebase for:
• Authentication: Securely managing your login and account credentials.
• Cloud Storage: Storing your wardrobe photos.
• Firestore Database: Storing your wardrobe metadata, preferences, and push tokens.
• Analytics: Measuring product usage as described in section 3.6.
Firebase is operated by Google LLC and acts as a data processor on our behalf.
Data stored in Firebase may be hosted in data centers within the United States and/or the European Union depending on configuration. Google Firebase is certified under major security standards including ISO 27001 and SOC 2/3.
For more information on Google's data practices, visit:
https://firebase.google.com/support/privacy
8. DATA SHARING & THIRD PARTIES
We do not sell, rent, or share your personal data with third parties for marketing or advertising purposes. We share data only in the following limited circumstances:
• Service providers acting as data processors — Firebase/Google, Microsoft Azure, DeepSeek, Open-Meteo, wttr.in, and RevenueCat — solely to provide the App's functionality, as described in this policy.
• Apple or Google, when you subscribe, to process the purchase. They handle payment under their own terms.
• Legal obligations: If required by law, regulation, court order, or government authority, we may disclose your data to the extent required.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your data may be transferred as part of that transaction. We will notify you via email and/or in-app notice in such cases.
9. INTERNATIONAL DATA TRANSFERS
As a global app, your data may be processed in countries outside your country of residence, including the United States and the European Union. When we transfer data internationally, we ensure appropriate safeguards are in place, including:
• Standard Contractual Clauses (SCCs) approved by the European Commission.
• Adequacy decisions where applicable.
• Data Processing Agreements with all third-party processors.
10. DATA RETENTION
We retain your personal data only as long as necessary to provide our services or as required by law:
• Account and wardrobe data: Retained for as long as your account is active.
• Location: Used to fetch a forecast and then discarded. We do not store a location history.
• Push tokens: Kept while notifications are enabled and your account is active.
• Analytics: Retained by Firebase Analytics according to Google's retention settings, associated with your account identifier.
• When you delete a closet item in the App, we delete that item's record and its photo from cloud storage.
• When you delete your account in the App, we delete your sign-in account and the database records for your profile, closet items, outfits, trips, and style tips. That step does not by itself cancel an App Store or Google Play subscription. Email eighteen1.studios@gmail.com or contact@bydeapp.de if you want us to remove any photo or push-token files that remain, and we will delete them within 30 days unless the law requires us to keep them longer.
11. YOUR RIGHTS
Depending on your location, you may have the following rights regarding your personal data:
11.1 Rights Under GDPR (EU/EEA/UK Users)
• Right of access — Request a copy of the personal data we hold about you.
• Right to rectification — Request correction of inaccurate or incomplete data.
• Right to erasure ("right to be forgotten") — Request deletion of your data.
• Right to restriction — Request that we limit how we process your data.
• Right to data portability — Receive your data in a structured, machine-readable format.
• Right to object — Object to processing based on legitimate interests.
• Right to withdraw consent — Where processing is based on consent, withdraw it at any time.
• Right to lodge a complaint — File a complaint with your national data protection authority.
11.2 Rights Under CCPA (California Residents)
• Right to know — Request disclosure of personal information collected and its purposes.
• Right to delete — Request deletion of personal information.
• Right to opt-out — We do not sell personal information, so this right is inherently satisfied.
• Right to non-discrimination — We will not discriminate against you for exercising your rights.
11.3 Rights for All Users
Regardless of your location, you can:
• Delete your account in the Byde app. This removes your sign-in account and the wardrobe records stored in our database. It does not cancel a store subscription.
• Delete individual closet items in the App, which also removes those photos from cloud storage.
• Request deletion of remaining files, or any other privacy request, at https://bydeapp.de or by emailing eighteen1.studios@gmail.com or contact@bydeapp.de.
We will respond to all rights requests within 30 days (GDPR) or 45 days (CCPA).
12. DATA SECURITY
We implement industry-standard security measures to protect your personal data, including:
• Encryption in transit (TLS/HTTPS) for all data transmitted between the App and our servers.
• Encryption at rest for data stored in Firebase Cloud Storage and Firestore.
• Access controls limiting who can access your data within our organization.
• Regular security reviews and updates to our infrastructure.
While we take all reasonable steps to protect your data, no security system is impenetrable. In the event of a data breach that affects your rights and freedoms, we will notify affected users and relevant authorities as required by applicable law (within 72 hours under GDPR).
13. CHILDREN'S PRIVACY
Byde is not directed at or intended for children under the age of 13 (or 16 in the EEA where applicable). We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data without parental consent, we will promptly delete that information. If you believe a child has provided us with their data, please contact us at contact@bydeapp.de.
14. APP STORES
Byde is distributed on the Apple App Store and Google Play. Apple and Google may collect certain data independently, including purchase information if you subscribe, under their own privacy policies. We are not responsible for their data practices.
• Apple Privacy Policy: https://www.apple.com/legal/privacy/
• Google Privacy Policy: https://policies.google.com/privacy
• Google Play Terms: https://play.google.com/about/play-terms/index.html
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:
• Update the "Last Updated" date at the top of this policy.
• Notify you via in-app notification or email (for material changes).
We encourage you to review this Privacy Policy periodically. Continued use of the App after changes take effect constitutes your acceptance of the updated policy.
16. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Eighteen1 Studios
Represented by: Raphael Pappalardo
Email: eighteen1.studios@gmail.com | contact@bydeapp.de
Website: https://bydeapp.de
For users in the EU/EEA, you also have the right to lodge a complaint with your local data protection authority. A list of EU data protection authorities can be found at: https://edpb.europa.eu/about-edpb/about-edpb/members_en
Byde — Smart Closet for Men | Eighteen1 Studios | bydeapp.dePolicy